Marketing Specialist
Type: Full-time
Experience: Director
Location: Pittsburgh, PA
Posted: April 15th, 2011 by Mike Bauer
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Purpose/Mission
The Marketing Specialist is responsible for the ongoing program managment and execution of Pepperweed's online and offline marketing programs and events. The person will be involved with the implementation and execution of online and offline marketing strategies, campaigns and initiatives qualified leads for follow-up by Pepperweed sales team and partners along while enabling the sales teams to close business.
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Primary Responsibilities
- Responsible for creating, delivering marketing programs to support the growth and expansion of Pepperweed's solutions.
- Manage and coordinate all online and physical events and trade shows (scheduling, shipping, planning, etc)
- Develop, manage and maintain online multi-channel and social media tools and strategies.
- Manage assigned Web projects.
- Own all website content and copy to ensure it is effectively written and refreshed regularly.
- Contribute to the design preparation and maintenance of Pepperweed collateral (flyers, folders, brochures, case studies and promotional items) - creating copy, selecting graphical elements.
- Prepare press releases and other PR materials as needed.
- Assist with the planning and execution of paid search campaigns.
- Stay current with search and SEO industry developments and best practices.
- Prepare and send mass mailings (both electronic and hard copy)
- Manage lead queues within Pepperweed's CRM tools.
- Prepare Initiative and Campaign tracking reports.
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Performance Skills
- Decision Making & Problem Solving
- Planning, Prioritizing, Goal Setting
- Flexibility
- Commucation
- Team Work
- Customer Focus
- Innovation
- Initiative
- Creativity
- Multi-tasking
- Detailed Oriented
- Writing
- Budget Management
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Education/Experience Requirements
- Requires a bachelor's degree with 2 -3 years of relevant experience.
- Experience with managing event planning, logistics, and budget management.
- Experience with online marketing and CRM tools, SEO, metrics, and social media/networking.
- Exemplary writing skills.
- Prefer experience with Joomla!
- Excellent organizational, commucation, analytical skills, with strong attention to detail.
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Company Description
Since 1996, Pepperweed Consulting has been a leader in IT integration, working with Fortune 500 clients and large-scale government agencies to inetgrate their IT silos together allowing CIOs to deliver IT as a strategic and aligned business service. With over 2500 successful IT integration projects, Pepperweed brings together multi-vendor technology, services, support, and enriches them with internally developed components to meet each project's specific goals. As an HP Software Platinum Partner and the largest global provider of HP Software support with over 120 technical certifications, Pepperweed has the experience and the training to meet a full range of IT integration challenges.
Please send a resume and a cover letter to Mike Bauer at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Join us
Find out why we call ourselves "weeds" and what's so special about our corporate culture.
Contact us
Pepperweed consultants are available throughout the country. For a free consultation to assess your situation and receive tips on improving operations, contact us at info@pepperweed.com or call (888) 229-0145.
